Several years ago my husband and I were hot to vote on a local school bond issue. In our community, 20 votes can swing an election and we were adamant to get our votes counted.
We got it done, but it wasn’t easy. The usual polling place had plenty of signs, so we parked the car. The door was locked and sported a sign directing us to another address. It wasn’t the right place either, but at least we found someone to ask.
“Can you tell us where we’re supposed to vote?”
“Sure. At the elementary school.”
“Great. Can you tell us where it is?”
The elementary school was only two blocks away. Fueled with righteous indignation, we got into the car for the third time. If we weren’t personally invested in voting, this would be our cue to go out for lunch instead of continuing the scavenger hunt. There wasn’t much on the ballot besides the bond issue, but we cared enough to keep going.
When Things Get Tough, Motivation Keeps You Going
Curiously, there weren’t any poll signs at the front of the school. Like intrepid explorers (or bloodhounds) we followed our noses to the back parking lot. Aha! A sign. We went into the school. No more signs. We stopped in the office.
“Someone told us that this is where we vote. Is it?”
“Yes, the polls are in the library.”
“Where’s the library?”
Lots of folks were against the bond issue. We hoped it would fail, but it passed by a few votes. Everyone connected with the school system supported bond passage and knew where to vote. The rest of us found an obstacle course.
Is it super easy to do business with you? Is your physical or virtual store front easy to find? Is the address obvious? Do folks feel welcome when they approach? You’ll convert more prospects into clients when it’s easy, convenient, and safe to do business with you.
At some point, it becomes easier to NOT do business with you than buy.
Writing that last sentence was hard. I’m easy to find, but not as easy to do business with as I will be next month (and easier still the month after that.) After seven years in ministry I’m building the store front (online) from scratch. I’ve started successful businesses from bupkus more than once, and you can’t play unless you step onto the field. I’m on. What about you?
Don’t wait to get started. Be as simple and accessible as possible. Then refine, refine, refine! You’ll never arrive at perfection this side of eternity. Don’t expect it as an author or entrepreneur. You’re here to bless others with your gifts and resources. You can do this!
Decisions, Options, and Steps Reduce Sales
Back to the basics of todays lesson. Only highly motivated prospects invest time and energy figuring out how to do business with someone. We were hot to vote so hung in there. Most potential clients won’t be as motivated to find you. Every decision folks make should be about product selection; not how to order, get delivery, or close the deal.
Make doing business with you simple. Super simple. Be Foolish Proof.
Before moving on, consider these scriptures about today’s topic:
Therefore, whatever you want men to do to you, do also to them, for this is the Law and the Prophets. – Matthew 7:12
For our boasting is this: the testimony of our conscience that we conducted ourselves in the world in simplicity and godly sincerity, not with fleshly wisdom but by the grace of God, and more abundantly toward you.- 1 Corinthians 1:12
God is not the author of confusion but of peace – 1 Corinthians 14:33
Great communication makes things easier. You’re writers, artists, or entrepreneurs. Your customers choose to do business with you because you’re you! Make it as simple as possible, then keep streamlining.
I care, about you. When I find great solutions, I’ll share them.
Here’s one great solution for staying organized online:
There are notes, notebooks, books to finish reading, reference materials, post-its, and scribbles all over my desk. My system works fairly well, but leaves room for improvement. I’ve been working by the list and pile-it principle for decades, but tracking notes, scribbles, and half-read articles on-line is a growing challenge. Which is why I started using Evernote.
FYI – I’m still using the FREE version.
For more information, click on one of these links. Each considers the application from a different perspective. It’s all the same Evernote.
Evernote for Writers – extensive article and how-to.
Evernote for Entrepreneurs – short overview post
Evernote for Artists, Actors, and Creatives – Top 5 Apps for Artists and Creatives blog post
If you decide to try Evernote, click this link for an extensive list of tutorials.